. >> i'm mad about it because i feel in they are trying to take advantage of things before the obama care takes effect. trying to get their rate i hope creases in. >> 7 30,000 californians who buy private insurance on the individual market through anthem saw an average 17 and a half percent increase. but some are getting hit with as much as 26 percent jump consumer woch doing says third or fourth rate hike in two years from an insurer whose parent company make 2.7 billion dollars in profit last year. anthem says the industry had to raise rates. not tomorrow wichbility unfortunately due to increasing medical costs and due to a people older and circumstance than last year we have to raise rates to cover our cost. >>reporter: in fact even with the rate hike anthem says it's taking a two and a half percent loss on this group of consumer consumers. >> it's outrageous. >>reporter: consumer group point out standard and poor health care economic index found the rate of inflation in the industry slowed to 5 percent last year. questioning the need for double digit increases. >> i think anthem